Creative Director Lauren Lenart
Three years’ worth of photo assets captured in one week with 15 different models during a pandemic? Let’s do it!
RESTASIS, an eye drop for chronic dry eye needed a refresh, so we introduced a new color palette to bring pops of color to our hero teal and a diverse cast to showcase the growing segments within the marketplace.
My role: from concept to creation I led the art direction of the look and feel, set styling and props, casting, shot list, and assisted on the shoot, bringing the RESTASIS vision to life.
Creative Director Lauren Lenart